Artistic Approach

Fully in-house developed, Toys & Goblins is a crafting game aimed at a mostly teenage and female audience. Both toys and goblins are elements with a strong presence in our imagination and therefore an easy starting point when defining the artistic direction of the game.

One of the most interesting challenges in a menu-based game aimed at casual gamers was the development of a UX/UI that was attractive and desirable, that incited the click and disguised the austerity of the conceptual approach.

We opted for a cute and playful aesthetic. With a color range inspired by the classics of the fantasy genre –purple and green– and also the world of candy.

With a 2D manufacture but aesthetically close to 3D -quite common in this kind of game’s language- the character design is deliberately cute and full of adorable dazzling behaviours. After all, anyone who plays will have to see these goblins working 24 hours a day and there’s no time to feel sorry for them.