Artistic Approach

The creative agency Hermosa wrote its manifesto set in the space race between the USA and the USSR as part of the Apollo program in the mid-60s.

This premise determined an artistic direction with a vintage flavour but without losing the contemporary punch that required a forward-looking agency. So we designed characters with proportions inspired by those of Heinz Edelmann (Yellow Submarine) but with more geometric shapes to bring it closer to a more modern style.

On the other hand, given the historical nature of the script, we proposed a narrative close to that of a documentary, calm and serene, which at the same time also evoked the suspension of zero gravity: little action, slow animations and a relaxed editing except for the final turn.

Regarding sound design, the SFX were given prominence along with a soundscape that evoked the space and added a touch of intrigue. In this sense, we decided to do without music to avoid drama and keep that documentary tone.